MED104 - 3.4 Who’s listening? Mass communication in a networked, mobile environment

Read:
Malpas, J. (2009). On the Non-autonomy of the Virtual. Convergence 15(2), 135-139. (Electronic databases)
Watch:
TED talk: Seth Godin on the tribes we lead
Seth Godin discusses the effect of the internet on mass advertising.

Learning Portfolio entry
1. Summarise the main points in the readings noting your agreement and disagreement with the ideas and opinions of the author/speaker.
2. Account for your own use of media technologies and make note of the costs and benefits.
3. Brainstorm ideas about who gains and who loses in terms of contemporary communication media including costs and gains for the environment.