Showing posts with label communication. Show all posts
Showing posts with label communication. Show all posts

Friday, 17 April 2026

"So, how was your weekend?" 😂

I read an interview with a female CEO in the The Australian Financial Review the other day (unfortunately paywalled so I can't share it), and she was asked what was the most valuable career advice she'd ever received. Her answer - "treat people the way they want to be treated."

This reminded me of a workshop I attended in the early 2000s, run internally by the global software company I worked for at the time. All the project managers were put through Myers-Briggs and DiSC assessments and spent the day learning how to apply that understanding when working with others - not just to understand themselves but also to learn to recognise what other people actually needed from an interaction.

The instructor started with a story I've always found amusing. Like a lot of us, he'd grown up being taught to treat others the way he wanted to be treated - "do unto others" - and he'd recently worked out that wasn't quite right.

He was a chatty guy, the type who liked a bit of small talk and would ask about your weekend before getting down to business. He just got a new boss, who was logical, direct, always on the move and clearly just wanted to get sh*t done. The working relationship was proving challenging and the instructor was starting to think about moving on.

Then he did this same workshop and worked out he was a high "I" in DiSC (Influence), and his boss was quite likely a high "D" (Dominance). So he changed his approach. Instead of the friendly small talk, he started opening his boss's door and saying "Morning - about that report - do you want option A or B? And then should I do C or D?" The relationship improved almost immediately.

A few weeks later he was at his desk on a Monday morning when his boss came over, leaned casually on the edge and asked "So, how was your weekend?". Yep - the boss had just done the same workshop. 😂 

I've thought about that story a lot over the years, and told it a few times myself - particularly to IT teams, where the "us and them" dynamic with the rest of the business can take on a life of its own. It's a really effective way to demonstrate the point about how to get the best outcome from an interaction. It helped shape how I approach leading teams, work with clients and navigate organisations - by trying to work out what someone else actually needs from an interaction, rather than defaulting to what I'D want. I realised much later that's basically the foundation for Design Thinking, although we didn't have the name for that then.

Happy Friday 🍷 

This article was first published on LinkedIn 


Cover image: By User:JakeBeech - MyersBriggsTypes.png, CC BY-SA 3.0, Link

Share:

Friday, 6 February 2026

The referral network has changed: have you adjusted?


Many small service businesses have relied on referrals for years – and for good reason, because it worked. A solid local reputation, good relationships with complementary professionals and clients who mentioned you to people they knew was enough to keep the phone ringing. Nobody needed a marketing strategy.

But in my experience working with small and medium businesses, that reliable flow of referrals has quietly dried up for a lot of them lately, which has come as a bit of a shock.

Read the full article 

This article was first published on the ENVEE Digital blog.  

Share:

Tuesday, 6 May 2025

Did Social Media Matter in Australia’s 2025 Election?

3D render showing social media icons on a white background

I’ve been thinking about how differently the 2025 Australian federal election played out on social media compared to earlier campaigns, both here and overseas. 

When I studied Internet Communications a decade ago, we explored how social media was first leveraged in major political campaigns - Kevin07 in the 2007 Australian federal election and Barack Obama’s campaign in the U.S. in 2008 both used digital strategies to engage voters in ways not seen before. With under-44s now making up the largest voting demographic in Australia, I expected digital platforms to play a major role in this election. 

They didn’t. But why? 

Despite heavy investment in podcasts, influencer interviews and TikTok content, engagement remained low. Political parties struggled to connect effectively on these platforms, influencers lacked the depth for meaningful political discourse, and voters seemed disengaged. Adding to this, broader geopolitical events dominated headlines, likely further diverting attention from social media-driven election content in Australia. 

Australia’s election dynamics adds complexity. Compulsory voting focuses campaign strategies towards the centre rather than extremes. Our independent Australian Electoral Commission ensures fair seat distribution, effectively preventing issues like gerrymandering. 

Yet social media platforms are built to amplify extremes. That contrast means digital engagement needs to operate differently here compared to systems where polarisation is more politically advantageous. In this election, it didn’t.

Social media isn’t irrelevant in politics - it just hasn’t matured in Australia yet, nor has it fully adapted to our unique electoral environment. It may evolve in future elections, but for now, trusted voices in traditional journalism still seem to hold more influence when it matters.

Intriguing stuff! Definitely something to watch as digital engagement continues to evolve in the political space. 


Link to the article that prompted these thoughts - The influencer election that wasn't: amid Trump trauma, Australian voters logged off


Photo by Shutter Speed on Unsplash

Share:

Wednesday, 7 February 2024

Generative AI for Content Generation


Recently I've been testing GenerativeAI tools such as OpenAI's ChatGPT and Microsoft Copilot for content generation.

Like any technology, it's rarely perfect. In general, AI tools are useful for providing solid outlines and suggested content, but it's then really important to tweak to suit your tone and target it properly to our audience. Once we're generally happy with the messaging, we run it back through AI to get the SEO right, and run it through accessibility tools to make sure it's all readable, before posting.

A few things have become really obvious after working through this process:

1. There are a LOT of so-called AI "experts" spouting their knowledge of AI on LinkedIn, who are (a) not experts and (b) are using direct copy/pastes from their Generative AI tool-of-choice. And you can tell. Unless people actually personalise the output, they all end up sounding exactly like everybody else doing that same thing! 😂 

2. Copilot (which uses ChatGPT4) produces better content than ChatGPT3.5 via OpenAI (which is to be expected).

3. Long story short - AI makes content generation much easier, but IMHO it's still better and more effective with a human touch as well.

Read our guide on the ENVEE Digital blog: Embracing Digital Transformation

Share:

Friday, 2 December 2022

2022 Recap

fist bump
Photo by Brooke Lark on Unsplash 

The first thing to note is - the New Challenge was (a) successful and (b) completed. 

At the start of this year I set out to test myself. I lacked some confidence and was overly focussed on my perceived "gaps" in knowledge and what I'd missed. It took a very short amount of time to work out those thoughts were misguided. Others knew this too and I was rapidly promoted, twice, in a matter of months. 

In the last couple of months I embarked on a full application process for the vacant Head of IT role, which included screening more than 100 people over several rounds. I made it to the final two but ultimately lost out to another candidate who is currently a CIO. Given my application was realistic and not overly aspirational as I've done similar roles previously and run a business, I've chosen to move on to find a role at the right level for me. 

I’ve recently joined the Australian Institute of Company Directors and will undertake the Foundations of Directorship course in April, and I’m also planning to start an MBA in 2023. While I’ve run a business and also bought/sold a startup and I have a lot of experience, this is an opportunity for me to formalise some of that experience.


Share:

Friday, 23 September 2022

Brooks Law

A great way to demonstrate how lines of communication become more complicated when teams get larger.



Share:

Wednesday, 29 June 2022

A New Challenge - part 2

Photo by Brett Jordan on Unsplash 

Today marks 2 months since I started my job so it's a good time to recap to see how things have measured up.

First up - the people I work with are 100% the nicest workplace of people I've ever been in. I can't even explain the multitude of ways they're the most pleasant and caring group of people. Even when there's a disconnect, no bad words are said. Complete strangers will check in just to see how I am. Our household came down with Covid recently which resulted in 2 weeks of chaos and it was no problem at all; people were proactively getting in touch to see how I was and discuss leave options because I hadn't been there long enough to have much. Amazing!

I've also discovered some things about myself and my capabilities in the last 2 months, which of course is part of the journey and part of this experiment.

1. I have a "GenX" mindset, which doesn't truly reflect workplaces today. I was totally focussed on hours and making sure I did more than that every single day, because that's what I'd always done, at least before I started my own business. But these days the expectation is to get the job done, whenever and wherever. It's been an adjustment.

2. I'm older than a lot of people I work with. I remember when I was 20-something, thinking people my age were ancient. Now I don't feel ancient at all, but I suspect some of them might think I am! Happily a benefit of being this age is it doesn't bother me in the slightest!

3. It took about 2 weeks to realise my confidence issue was unfounded. (Now I get to live with my husband's told-you-so-ish-ness but actually he was right). It's been really good for me to realise that not only haven't I lost any real skills, but running my own business and gaining a degree and raising kids means I've actually got even more than I used to.

4. Unfortunately, I'm not getting to use them all. I'm doing a role that is 2 levels below what I was last doing as an employee and… I'm already a bit bored. The hierarchy is not configured very well, the workflow and processes aren't well defined and it's quite a reactive environment. The problem is, I prefer proactive, and my previous experience means I can see what needs to be done but I'm not in a position to be able to do much about it.

On the one hand it's easy to say "just chill, ease back in, do your job and have plenty of time to do other things, get that work/life balance you've never really had". Sounds great! But on the other hand - yawn.

At some point I'm going to need to make a decision - either slow down into an easy work/life balance with really nice people, or accept boredom is just not me and never will be.

 

Share:

Friday, 8 April 2022

A New Challenge

Photo by Peter Conlan on Unsplash
Last month was interesting. I got a job. 

I know this happens to a lot of people every day, but I've been self-employed for 15 years so for me it's kind of a big deal.

For the last few years I've been hearing that the corporate world is keen to recruit 45+ women with tech management backgrounds. I'm 45+ and I have a corporate tech management background. I also have a more recent business owner and business management background, and a current relevant degree. And now my kids are teens, my time is a bit more flexible. On paper it seems I'm exactly what they're looking for. I was interested!

It's not easy though.

LinkedIn is daunting if you haven't used it much. (An acquaintance who had to jobsearch for the first time in years after a Covid redundancy described it as "soul destroying" and they're not wrong.) I didn't really know what to call myself any more. When you run your own business you wear ALL the hats so there were about a dozen job titles I probably could have done pretty easily, but I didn't want to do just one thing when I had experience in many. Then there were bunches of job titles that didn't even exist last time I was a corporate employee. As a business owner and ex-IT Manager I could probably run somebody else's organisation or department without too much trouble, but I felt weighed down by the "15 years out of corporate" thing. It was hard to know where to pitch. I'm not a fan of LinkedIn but I waded in and spent some time looking around.

I saw a job that looked interesting so I updated my old CV and applied. No response. I saw another job and applied. Nothing for a couple of weeks, and then a recruiter got in touch. Her first words were "You're not right for this job but I don't know what you are, there's too much in your CV". Alrighty.

She suggested I do a "How to get the most out of LinkedIn" course so I did. I learned I should "personalise" LinkedIn, "diversify my options" and "post new content". I didn't understand this - what's the point of talking about my family and love of travel and sport and coffee and wine, and posting random quotes purely to "have content" on a professional networking platform? It's not Facebook. Nobody's going to hire me because I say I like coffee. Neverthless, I updated my CV.

I decided to address my qualifications. When you're self-employed you don't spend a lot of time/money picking up CV-stuffers. I had a bunch of certifications from years of multinational companies but they were out of date, and I had my degree. But this makes things challenging when you realise that recruitment today relies on algorithms and keywords in your CV before anybody ever considers actually talking to you. 

I signed up to get new project management qualifications. I figured even if I didn't want to be a full-time project manager again, it would be useful to refresh myself with modern techniques and processes and formalise what I already knew, and if nothing else I could use the new skills to finetune my own business processes. 

It was March 2020 and Covid-19 was taking hold. There was speculation if the course would go ahead and at the last minute they agreed it could as long as we all sat far apart and sprayed everything with disinfectant. On the last day I wandered down Collins Street with new shiny certifications in hand. The city was virtually empty. It reminded me of those old westerns with the big dust balls rolling down the main street. Totally surreal. The train was almost empty and people were looking furtively at anybody who got too close. It was nervewracking. The next day, Melbourne went into the first lockdown and that course didn't run again for months so I guess that was lucky.

Melbourne during lockdown - Michael J Fromholtz, CC BY-SA 4.0, via Wikimedia Commons

My business helps small business with online. Lots of small business needed to suddenly get online or improve what they had. There were no corporate roles being listed. It was easy to keep doing what I'd been doing, so I did.

In 2021 there was an article in the Fin Review where the CEO of a large organisation was talking about a program to help get tech women back into corporate tech roles. I reached out and was surprised when the CEO replied personally and introduced me to HR. Eventually I received an email inviting me to fill out a form - to apply for a customer service role. I've never worked in a customer service role in my life. It didn't seem very "tech" or a very practical use of my skills. 

The experience was deflating. It was easier to keep doing what I'd been doing, so I did. But it was getting harder. Small business was either saving their money, or expecting the world for very little, and there was a lot of stress.

By the end of 2021 I was burnt out. The challenges of the pandemic on small business were overwhelming, including on my own. I decided to take January off and chill out, and think about what my next steps might be. 

I knew my biggest challenge - confidence. My husband has told me for years I'm underselling myself but I still had that mind niggle. This is weird and hard to explain because I run my own business and I'm confident when dealing with clients and suppliers and technical resources. I'm confident in my knowledge of technology and how best to apply and deliver it, and how best to communicate it. I'm confident that I know what I'm talking about because I've done this successfully for years, and others who do what I do sometimes ask for advice. I'm confident in all the skills and knowledge I built while studying for my degree, and volunteering in a global open source software project. I'm confident that when I used to work in global IT, I was pretty good at it.

But the thought of going back was somehow different. IT continually changes in ways a lot of other industries don't, and 15 years is a long time. I was quite anxious about what I no longer knew, and very conscious that both ageism and sexism were things even if nobody openly admitted it.

Even though I've been out of global IT specifically, my business is still in tech and I'll just go ahead and say it - tech is and always has been a bloke-fest. Most of the time I've loved working in tech and #MeToo has helped improve some things, but the exceptions really stand out. I'm not sure of the percentages in 2022, but in the 2000s women made up less than 10% of the IT industry. Logically, this can't possibly be due to lack of ability. Logically also, some of that 10% are the ones industry are now keen to re-recruit. 

Even though logically you KNOW nobody can possibly know all of it, part of you subconsciously thinks you don't know enough. Part of you believes that being out means you've lost some of what you had, even if you almost certainly haven't. My brother tells me it's called imposter syndrome and it's really common.

At 45+ after a gap, it can be confronting to put yourself out there in an environment like LinkedIn, to deal with recruiters who are often younger and don't necessarily understand your particular demographic. It's not obvious that all recruiters understand that women do CVs differently to men, or that hiring gender bias is a thing, particularly in STEM. Then if you actually get through to an interview for a tech role, you'll almost certainly face an all-male panel, many of whom are younger than you (but more "recent"). It's tough.

If there's one positive to take out of the global pandemic, it's the successful introduction of remote and hybrid workplaces. One of the main reasons I left corporate IT and started my own business was flexibility. Things were relatively simple to manage before I had a family, and after that much harder. IT was server-room and office-based and required a lot of hours outside of normal business hours. It was not geared to working mothers. Childcare only covered business hours, my husband also worked long hours and we had no family close by who could help. I got the hours done but I was exhausted, and one day I was offered a promotion which meant more hours and I had to make a choice. 

Now, everyone knows how to Zoom and it's acceptable and productive to meet and work that way. Flexibility is one reason I decided to take another look at my old career. Even though we don't need to juggle childcare any more, teenagers have different needs and flexibility means we can both juggle that a lot better than we once could.

In February I asked a couple of people for help with my CV. We took out the coffee nonsense and updated the lingo to 2022-corporate-ese. Turns out I had plenty of experience but not the right words to trigger the algorithms, and I'd left out some stuff I didn't think was as important as it actually was. 

The next 3 jobs I applied for, I got 3 interviews almost immediately. That helped enormously with confidence. And here I am with a new job.

I'm approaching this whole experience with an open mind, as I've always tried to approach new situations. I know it will be challenging. I've been able to set my own hours for years now and fit in family, a degree and volunteering as well, so I'm pretty good at multitasking and getting things done. But part of my brain still remembers how physically and mentally hard being a full-time IT employee was before I left, and I've had to talk myself out of some genuine deep-seated apprehension about giving up my fully flexible life.

The main reason I want to give this another go is to test myself - find out what I can do and know, see how much is new and what hasn't changed at all, work out how to apply everything I've learnt running my own business in new ways, build some confidence, gain perspective, and boost my super up a bit. I don't want to hit retirement and wonder "what if?" or as a friend said "die wondering". If the list of pros/cons leans positive, great. If not, that's fine too. Wish me luck. 😁

Share:

Saturday, 28 August 2021

Effective government communications


Regardless of which type of politics you subscribe to - kudos to the Vic Government social media team here for successfully communicating/engaging with a particular, presumably hard-to-reach demographic. Which is really the point of communications! Nice work 👏👏  

Another good use of social media to engage with a particular demographic, this time NSW CHO Dr Kerry Chant using Tik Tok.

Share:

Tuesday, 11 August 2020

Tensions rise on coronavirus handling as the media take control of the accountability narrative


Interesting outline of the phases of media coverage. Impact and response are the first two phases, and the third is accountability, i.e. the blame game.

When an issue is close to home, local media are often slower to get to accountability than media further away, because the people who are directly impacted, and who they are directly communicating with, may still be focussed on the first two phases.

https://theconversation.com/tensions-rise-on-coronavirus-handling-as-the-media-take-control-of-the-accountability-narrative-144195
Share:

Archive