Effective government communications

Regardless of which type of politics you subscribe to - kudos to the Vic Government social media team here for successfully communicating/engaging with a particular, presumably hard-to-reach demographic. Which is really the point of communications! Nice work 👏👏  

Another good use of social media to engage with a particular demographic, this time NSW CHO Dr Kerry Chant using Tik Tok.

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Clever...

Very clever of Telstra to employ local comedian/influencer Jimmy Rees to spread the word about today's announcement that "pay phones" will now be just "phones" on Facebook. 

When I saw this video it was 10 minutes old and already had 1.5k likes and 100 shares. 

More information (with far less reach) via ABC News here.

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