Friday, 23 February 2024

Governing Through a Cyber Crisis

This morning I attended the AICD’s “Governing Through a Cyber Crisis” because I was interested to see what strategies for building a cyber-resilient organisation would be covered at a board level. As a 30-year tech professional, I reckon there’s a difference between governing through a crisis and building a cyber-resilient organisation – but it depends how you look at it.

As outlined, the talk focused on how a board would manage a situation where the horse has already bolted. It covered ensuring the right people are in place to manage the situation, reporting to authorities in the event of a breach, communications and media management – all very important, and we’ve seen the fallout when these things aren’t done right. In this context, “cyber-resilience” is about making sure your organisation is set up to manage the inevitable cyber situation.

What really stood out for me was that we only touched on preventative measures – auditing, including third party vendors, and penetration testing – after 51 minutes, and AI at 55 minutes. Doing all this and more to try to prevent the situation from occurring in the first place, AND having the strategies in place to manage if it fails, is how I define true “cyber-resilience”.

Read the full article 

This article was first published on LinkedIn and is also on the ENVEE Digital blog. 

Share:

Wednesday, 7 February 2024

Generative AI for Content Generation


Recently I've been testing GenerativeAI tools such as OpenAI's ChatGPT and Microsoft Copilot for content generation.

Like any technology, it's rarely perfect. In general, AI tools are useful for providing solid outlines and suggested content, but it's then really important to tweak to suit your tone and target it properly to our audience. Once we're generally happy with the messaging, we run it back through AI to get the SEO right, and run it through accessibility tools to make sure it's all readable, before posting.

A few things have become really obvious after working through this process:

1. There are a LOT of so-called AI "experts" spouting their knowledge of AI on LinkedIn, who are (a) not experts and (b) are using direct copy/pastes from their Generative AI tool-of-choice. And you can tell. Unless people actually personalise the output, they all end up sounding exactly like everybody else doing that same thing! 😂 

2. Copilot (which uses ChatGPT4) produces better content than ChatGPT3.5 via OpenAI (which is to be expected).

3. Long story short - AI makes content generation much easier, but IMHO it's still better and more effective with a human touch as well.

Read our guide on the ENVEE Digital blog: Embracing Digital Transformation

Share:

Archive