Recommended Read: Facebook Executives Shut Down Efforts to Make the Site Less Divisive

#Facebook is a classic example of "Just because you CAN, doesn't necessarily mean you SHOULD" in technology. Technology should be created to assist, improve or enhance the lives of people, with appropriate consideration for the consequences of it's implementation, both positive and negative. 

Too often, technology is created for the sake of doing it, to make money, to be first, because somebody else is doing it, or because somebody with influence decided it was a good idea at the time, with little regard for people or consequence.  

Today we are witnessing some of the results of these decisions. 

#technology #peopleandculture #ethicalleadership #ethicsmatter

https://www.wsj.com/articles/facebook-knows-it-encourages-division-top-executives-nixed-solutions-11590507499

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Facebook Ads example: Social Media Checkup

Example of a Facebook social media campaign conducted during Covid-19 lockdown:

1. Creation of a landing page within the website. 
2. Creation of graphics (as displayed above).
3. Creation of a sign-up form incorporated within the landing page.
4. Creation of a Facebook post linking to the landing page. 
5. Targetted ad campaign on Facebook, directed at small business owners in the Melbourne metropolitan area during lockdown.

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