Wednesday 7 February 2024

Generative AI for Content Generation

Recently I've been testing #GenerativeAI tools such as #ChatGPT and #Copilot for content generation, to produce some guides on our blog. What do you think of this one?

Like any technology, it's rarely perfect. I find that in general, AI tools are useful for providing solid outlines and suggested content, and then we tweak to suit our tone and target it properly to our audience. (You can feed previous content into the AI tool to set your tone but you'll have to do that each time and if you don't it will eventually revert to this fake-sales-pitch tone which is a bit cringe). Then we run it back through AI to get the #SEO right, and run it through #accessibility tools to make sure it's all readable, before posting. (Note, the website is already SEO-optimised including accessibility so this last step is just checking the content and images for each post as we go).

A few things have become really obvious after working through this process:

1. There are now a LOT of so-called AI "experts" spouting their knowledge of AI on LinkedIn, who are (a) not experts and (b) are spouting direct copy/pastes from their Generative AI tool-of-choice. And you can tell. Unless people actually tweak and personalise, they all end up sounding exactly like everybody else doing that same thing! (I now refer to it as #AIWordSoup ) 😂 

2. Copilot (which uses ChatGPT4) produces better content than ChatGPT3.5 via OpenAI (which is to be expected).

3. Long story short - AI makes content generation much easier, but IMHO it's still better and more effective with a human touch as well.

#communication #communications #ArtificialIntelligence #ChatGPT4 #DigitalTransformation #SME #digital #technology #SmallBusiness #SmallBusinessOwner #BusinessOwner #BusinessOwnerTips 

Embracing Digital Transformation: A Guide for SME


Saturday 6 January 2024

New Year, new MBA subjects

I'm currently enrolled in "Business Consulting" and "Management of Technology and Innovation". Am I mad? Possibly. Am I excited? Yes. Am I nervous at juggling 2 subjects at once? Definitely. I've worked in both areas previously but the academic version of things is often a bit different to real life... Wish me luck! 🙌👩‍🎓

#MasterofBusinessAdministration #studygoals


Wednesday 19 July 2023

Foundations of Directorship results

Happy to have successfully passed all three "Foundations of Directorship" exams via Australian Institute of Company Directors last week, after completing the courses in April. 👍








Friday 28 April 2023

Foundations of Directorship

Recently I embarked on the Foundations of Directorship program at the Australian Institute of Company Directors which comprises three one-day courses:

  • Governance for Directors
  • Risk and Strategy for Directors
  • Finance for Directors

As with many of the education options I seek out, it's mostly for my own confidence and to self-assess what I know, what I don't, and how it all fits together.

I joined the Board of a sporting association back in 2015 and I've sat on various committees and local school council so I had some background. Additionally, I run my own business but I'm not the director so it was useful to fill some gaps in my knowledge and build out that bigger picture.

Part of the program is the opportunity to get a completion certificate which I haven't had time to get to yet, but I have 3 months so hopefully I can get back to that in time!


Monday 6 March 2023

Masters of Business Administration (MBA)

Been contemplating this for ages and finally took the plunge 👍 

Happily, I was offered several class exemptions in the Leadership & Management area so this brings both the cost and time to complete down significantly.

First stop - Design Thinking for Business

Program details


Saturday 17 December 2022

Bit of light reading ahead for the holidays! 😁

I’ve recently joined the Australian Institute of Company Directors and will undertake the Foundations of Directorship course in April.


Friday 2 December 2022

2022 Recap

fist bump
Photo by Brooke Lark on Unsplash 

The first thing to note is - the New Challenge was (a) successful and (b) completed. 

At the start of this year I set out to test myself. I lacked some confidence and was overly focussed on my perceived "gaps" in knowledge and what I'd missed. It took a very short amount of time to work out those thoughts were misguided. Others knew this too and I was rapidly promoted, twice, in a matter of months. 

In the last couple of months I embarked on a full application process for the vacant Head of IT role, which included screening more than 100 people over several rounds. I made it to the final two but ultimately lost out to another candidate who is currently a CIO. Given my application was realistic and not overly aspirational as I've done similar roles previously and run a business, I've chosen to move on to find a role at the right level for me. 

I’ve recently joined the Australian Institute of Company Directors and will undertake the Foundations of Directorship course in April, and I’m also planning to start an MBA in 2023. While I’ve run a business and also bought/sold a startup and I have a lot of experience, this is an opportunity for me to formalise some of that experience.


Thursday 24 November 2022

This quote...

This quote comes up in my memories every year. I wish I could remember it better the other 364 days...