AI is everywhere. Every vendor pitch includes it. Every conference has sessions about it. AI innovation is the latest hype cycle in full swing, complete with obviously AI-generated stock images (like the one on this article).
For mid-sized businesses, the question isn’t “Should we use AI?” but “What AI innovation actually makes sense for our business, and what’s just expensive distraction?”
Having worked in IT for 30 years and recently completed an MBA focusing on Design Thinking, I’ve seen enough technology hype cycles to recognise the pattern. Some AI applications genuinely solve problems. Most are solutions looking for problems to justify their existence.
This article was first published on LinkedIn and is also on the ENVEE Digital blog.
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