Monday 21 May 2012

WEB206 - Week 12: The Future of Web Publishing

"DIY media are engendering a shift in popular taste. No longer is professionalism assumed to be the norm and standard of quality. The notion that do–it–yourself amateurism can stand on equal ground with media industry professionalism signals a democratic challenge to hierarchies of aesthetic value. And at the same time that amateur media are gaining ground, so is the communitarian alternative to traditional, top–down mass media distinctions between production and reception" (Newman, 2008).

As Internet connection speeds have increased and broadband has become commonplace (at least in most developed nations), the use of audio and video as publishing tools on the Web has increased in popularity. As the early Web shifted the balance of power away from print media conglomerates, so too are audio and video publishing beginning to have an impact on our perceptions of media as amateurs around the world now have the tools to not only create footage, but to see that footage distributed to a global audience.

This week's readings/viewing:
Podcasting in Plain English

An anthropological introduction to YouTube
Berry, R. (2006). Will the iPod Kill the Radio Star? Profiling Podcasting as Radio. Convergence: The International Journal of Research into New Media Technologies, 12(2), 143-162.
Available through the Library database.
Crofts, S., Dilley, J., Fox, M., Retsema, A., & Williams, B. (2005). Podcasting: A New Technology in Search of Viable Business Models. First Monday, 10(9). Available:
Newman, M. (2008). Ze Frank and the Poetics of Web Video. First Monday, 13(5). Available:
McMurria, J. (2006). The YouTube Community. FlowTV, 5(2). Available:

Activity - Discussion Questions
Consider the podcast you listened to this week:

How did the content compare with traditional radio in terms of professionalism of presentation?
How did the level of professionalism affect your enjoyment of the content?
Is the content that was covered available through conventional radio?

I chose to listen to a blog presented by the Australian Businesswomen's Network entitled Social Media Policy for Small Business Explained.

I found it to be similar in style to talkback radio - which unfortunately I don't like that much! To me it was a bit too girly chatty and I kept zoning off and losing interest. But that's partly because I'm a visual learner and I prefer things I can see, with links, rather than an auditory experience.   Which probably explains why I've never really gotten into the whole podcast thing. :-)

Do you think that these digital models of production and distribution are a threat to, or a companion to, traditional media forms such as radio and television?
I would say it is more of a companion to traditional media forms. There is probably not a large enough audience to put this type of content onto a traditional radio network, but podcasting enables the content to still be accessible by those who are interested.

As is clear from Wesch's presentation, different people use YouTube in a myriad of ways and invest the site with a varying degree of importance in their lives. What does YouTube mean to you?
Not as much as some of those people!


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