Recommended Read: Social media companies should ditch clickbait, and compete over trustworthiness

"Just as society expects oil companies to take moral and legal responsibility for environmental pollution if they spill in the oceans and aquifers, we believe social media companies must help fix and fight the social pollution that their platforms have enabled."

https://theconversation.com/social-media-companies-should-ditch-clickbait-and-compete-over-trustworthiness-88827