Generative AI for Content Generation

Recently I've been testing GenerativeAI tools such as OpenAI's ChatGPT and Microsoft Copilot for content generation.

Like any technology, it's rarely perfect. In general, AI tools are useful for providing solid outlines and suggested content, but it's then really important to tweak to suit your tone and target it properly to our audience. Once we're generally happy with the messaging, we run it back through AI to get the SEO right, and run it through accessibility tools to make sure it's all readable, before posting.

A few things have become really obvious after working through this process:

1. There are a LOT of so-called AI "experts" spouting their knowledge of AI on LinkedIn, who are (a) not experts and (b) are using direct copy/pastes from their Generative AI tool-of-choice. And you can tell. Unless people actually personalise the output, they all end up sounding exactly like everybody else doing that same thing! 😂 

2. Copilot (which uses ChatGPT4) produces better content than ChatGPT3.5 via OpenAI (which is to be expected).

3. Long story short - AI makes content generation much easier, but IMHO it's still better and more effective with a human touch as well.

Read our guide on the ENVEE Digital blog: Embracing Digital Transformation