From Retronaut, a cool site I just found today
http://www.howtobearetronaut.com/2011/02/facebook-1976/
http://www.howtobearetronaut.com/2011/02/facebook-1976/
Sunday, 27 February 2011
Saturday, 26 February 2011
Tuesday, 15 February 2011
Monday, 14 February 2011
WEB207 - Topic 2.4 - Spreadability
In order to get started thinking through this area, when reading, please consider:
1. What made the Old Spice campaign so effective? What risks were there to the Old Spice brand in embracing participatory culture in the hands of a marketing team?
2. What does a ‘spreadable’ media actually mean? Does the vast array of options mean that ‘going viral’ is the only way to compete with ‘mainstream’ media, or does that distinction no longer make sense?
3. Have you ever participated in a conversation about spreadable media? If so, how did you participate? (For example, have you ever forwarded a funny email or shared a link at an hilarious ad or other video?)
Saturday, 12 February 2011
WEB207 - Topic 2.3 - Mobile Media & Apps
In order to get started thinking through this area, when reading, please consider:
1. Do smart phones, tablets and other highly portable devices fundamentally change our relationship to and with media? Are we now (and will we increasingly become) part of a nexus of perpetual web media creation and consumption?
2. While the iPhone and smart phones in general are iconic of black-box convergence (ie all technologies coming together in one device), on the basis of the reading and your experience, will one device ever be the ‘norm’?
3. How important are apps? Are these just programs for new types of computers, or is app culture a markedly different approach to buying software? Indeed, are apps just software or has the distinction between programs and web media forms become even less clear?
During the lecture there was some discussion about Apple's completely controlled environment where "they've done all of the thinking for you" and a user gets a "guaranteed experience", versus Android's open-source system that lets you get under the hood and tinker and do what you like. The analogy that immediately sprang to mind was the old "Mac vs PC" debate, which had exactly the same parameters. Poor Apple 
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