Many small service businesses have relied on referrals for years – and for good reason, because it worked. A solid local reputation, good relationships with complementary professionals and clients who mentioned you to people they knew was enough to keep the phone ringing. Nobody needed a marketing strategy.
But in my experience working with small and medium businesses, that reliable flow of referrals has quietly dried up for a lot of them lately, which has come as a bit of a shock.
This article was first published on the ENVEE Digital blog.
