Generative AI for Content Generation

Recently I've been testing GenerativeAI tools such as OpenAI's ChatGPT and Microsoft Copilot for content generation.

Like any technology, it's rarely perfect. In general, AI tools are useful for providing solid outlines and suggested content, but it's then really important to tweak to suit your tone and target it properly to our audience. Once we're generally happy with the messaging, we run it back through AI to get the SEO right, and run it through accessibility tools to make sure it's all readable, before posting.

A few things have become really obvious after working through this process:

1. There are a LOT of so-called AI "experts" spouting their knowledge of AI on LinkedIn, who are (a) not experts and (b) are using direct copy/pastes from their Generative AI tool-of-choice. And you can tell. Unless people actually personalise the output, they all end up sounding exactly like everybody else doing that same thing! 😂 

2. Copilot (which uses ChatGPT4) produces better content than ChatGPT3.5 via OpenAI (which is to be expected).

3. Long story short - AI makes content generation much easier, but IMHO it's still better and more effective with a human touch as well.

Read our guide on the ENVEE Digital blog: Embracing Digital Transformation

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New Year, new MBA subjects

I'm currently enrolled in "Business Consulting" and "Management of Technology and Innovation". Am I mad? Possibly. Am I excited? Yes. Am I nervous at juggling 2 subjects at once? Definitely. I've worked in both areas previously but the academic version of things is often a bit different to real life... Wish me luck! 🙌👩‍🎓

#MasterofBusinessAdministration #studygoals

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Can You Run A Website? Essential Skills for Business Owners

In today’s world, having a website isn’t optional – it’s essential. But for many small business owners, the idea of managing a website can feel overwhelming. If you didn’t grow up with tech, it’s easy to assume you’re not “digital enough” to run your own site.

You might be comfortable using a PC or smartphone, but the idea of updating a website feels like a step too far. The good news is, you probably already have most of the skills you need.

Read the full article 

This article was first published on the WebSolutionZ.com.au blog.  

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Foundations of Directorship results

Happy to have successfully passed all three "Foundations of Directorship" exams via Australian Institute of Company Directors last week, after completing the courses in April. 👍

#Governance

#RiskAndStrategy

#Finance

#CompanyDirector

#Director

#aicd

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Foundations of Directorship

Recently I embarked on the Foundations of Directorship program at the Australian Institute of Company Directors which comprises three one-day courses:

• Governance for Directors
• Risk and Strategy for Directors
• Finance for Directors

As with many of the education options I seek out, it's mostly for my own confidence and to self-assess what I know, what I don't, and how it all fits together.

I joined the Board of a sporting association back in 2015 and I've sat on various committees and local school council so I had some background. Additionally, I run my own business but I'm not the director so it was useful to fill some gaps in my knowledge and build out that bigger picture.

Part of the program is the opportunity to get a completion certificate which I haven't had time to get to yet, but I have 3 months so hopefully I can get back to that in time!

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