New Zealand, April 2013

Recent family holiday in New Zealand. Photos here at Flickr:
http://www.flickr.com/photos/nicky70/sets/72157633378450152

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Designer Photo Cards

What do you think of my latest creation?

For those that don't know, this is my little creative hobby corner of the web, which was also the first Joomla! website I built in 2006 (current version is version #3, #4 coming soon).

Visit DesignerPhotoCards.com.au
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Marketing... :(

I decided yesterday I'd had enough of Marketing. I'm choosing not to look at it as giving up; rather, acknowledging that my head isn't in the right place for study at the moment - what I hoped would be a distraction from recent life events has turned out to be a stressor instead. Life is too short to be stressed and unhappy, particularly over something you don't even like much. Adios, 'Marketing Concepts' xo

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MAR110 Wk 2 - Buyer Behaviour

Predictably I have less to say about Week 2 - Buyer Behaviour, but not due to lack of material. Getting a bit overwhelmed! Anyway, this week is going to be just point-form notes.

Influences on consumer behaviour

Cultural

• culture,
• cultural group (ie. ethnic group),
• social class (combination of income/occupation/education/wealth/other variables),
• subculture (ie. soccer hooligans in the UK, EMOs & Goths)

Social

• reference groups
• membership groups (ie. your friends, 'students studying MC', 'dog owners')
• aspirational groups (ie. 'celebrities' or 'football players')
• opinion leaders
• online social networks
• family (household)
• roles & status

Personal

• gender,
• age & life cycle stage,
• occupation (ie. white collar workers need different clothes to blue collar workers),
• education,
• economic situation (a family's income/savings/assets),
• lifestyle / psychographics (AIO-activities interests opinions),
• personality & self-concept / brand personality

Psychological

• motivation (Freud - subconscious / Maslow - needs in hierarchy, satisfy most important first),
• involvement (how important something is to you, how much risk associated with purching/consuming it ie. too expensive, teenager wearing wrong brand being laughed at),
• perception,
• learning (how behaviour changes as a result of our experiences),
• beliefs & attitudes

How we make buying decisions

1. Need recognition
2. Information search
3. Evaluation of alternatives
4. Purchase decision
5. Postpurchase behaviour

Buyer decision roles

1. Initiator
2. Influencer
3. Gatekeeper
4. Decider
5. Buyer
6. User

Business Buyers

1. Problem recognition
2. General need description
3. Product specifications
4. Supplier search
5. Proposal solicitation
6. Supplier selection
7. Order-routine specifications
8. Performance review

Don't worry, it means something to me :)

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Can I be known by my preferred name at OUA? Nope!

When I first enrolled with Open Universities in 2010, I filled out my personal details including "First Name", "Last Name" and "Preferred Name" - Nicky. So I was mildly surprised when I started my first unit to see that I was apparently to be known as "Nicole". Not a massive issue, but I'm Nicky everywhere on social media and the subject was about your Web Presence, so I thought it might be nice if my Blackboard presence matched everything else.

I logged an email request with OUA about a change but they were unable (unwilling? OK... unable) to help. I asked why they bothered asking for 'Preferred Name" if they weren't going to use it, and got the usual "I'll take that up with my team-leader" routine.

One day I was having a bit of a tongue-in-cheek whine on Twitter about the irony of the whole thing, and our wonderful unit controller waved his virtual magic wand and somehow had me changed to "Nicky" at that particular uni. Yay!

So now it's 2013 and I've started an elective at a new university, and low-and-behold - I'm "Nicole". This time it wasn't difficult to change, again directly via the uni, although it did take a couple of days.

"Hmmm" I thought. "So... each time I enrol at a new uni, my details are sent from OUA, to the uni I'm studying at. WHAT ABOUT, if I could just ask OUA to use that "Preferred Name" field when enrolling me? That would be easier, right? After all, they do such a good job at focussing on online students, making sure we're not feeling isolated, and surely they can appreciate that it's difficult to be found when your Blackboard name doesn't match you on Facebook, Twitter or anywhere else. Yes, I'll contact OUA and ask them to just use that name. Easy."

But no, not easy. In fact, impossible. The "Preferred Name" field is now gone (not what I had in mind, guys!). If I want to change my name, I need to provide legal documentation and a statutory declaration to prove it!  If, for instance, I was a student from a non-English-speaking country and wished to use an English name while studying, which many people do, to assist me in socialising with other students - bad luck. If you have a first name that you're not ever, EVER known by - bad luck, now you are. It's almost unbelievable that this is even an issue.

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