Most businesses built their online presence around one idea: rank well on Google, get found, get enquiries. It worked well for twenty years, but then something shifted.
A client came to me earlier this year having noticed exactly this problem. Traffic to their website was up year-on-year. Rankings for their key search terms looked solid. And yet enquiries weren’t keeping pace. Something wasn’t adding up.
When we dug into the data, the picture became clearer – and it’s a pattern I’m now seeing across multiple SME clients. AI-powered search is changing how people find information online, and the gap between “ranking well” and “getting found by people ready to enquire” is widening for businesses that haven’t noticed the shift yet.
This article was first published on the ENVEE Digital blog.
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