Most businesses have traditionally relied on Google to bring visitors to their websites. But AI has changed the SEO landscape. More users are turning to AI-powered tools like ChatGPT, Copilot and Perplexity, and most traditional search engines now include an AI panel at the top of search results.
These AI panels don’t just list websites. They summarise answers based on what they find online – pulling content from multiple sources and presenting it directly to the user. If your website doesn’t provide clear, structured information, it may not be included in those summaries at all.
This article was first published on the WebSolutionZ.com.au blog.
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